Forget the funnel at your peril
Sales still matters. And that means sales funnels still matter too.
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Positioning is useless until it's the only all that matters.
Until you've proven what you are, who you're for, and that people will pay, you can't define your category.
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How to win startups and influence people
Doing interesting things and posting about them increases your next thing's win probability.
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Startup marketing lessons
Startups are hard and I've made a lot of mistakes. Here are a few lessons I've learned from 10+ years working at them.
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Upgrading your social proof
A few customer logos and a written testimonial ain't it.
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