I’m Rich, a Growth Marketing consultant. I help companies define who their target audience is, figure out how to turn them into customers, and then actually go out and do it. Before going into consulting, I spent over 10 years working with start-ups in various senior Growth Marketing roles in London and Berlin.

I had a baby girl in 2023 and took most of the year off to hang out with her while starting my own consultancy. It was equal parts amazing and tough.

I’m a Brit who grew up in the US with a Spanish dad currently living in Berlin, Germany. It’s complicated.

In my spare time, I do Brazilian Jiu Jitsu (and have done for the last 15 years), read a lot, and waste way too much time on the internet.

Working on:

• Growth Craft - my Growth Marketing consultancy.

Learning:

• German - Well, I live in Germany, rude not to. Stalled my progress out for a long time after having my daughter. But finally, back at it.

Reading:

• The First Law series by Joe Abercrombie - These are fantastic and I’m all in. Think I’ve read nine…?
• The Family Firm by Emily Oster - The GOAT parent book author. This ones not as good as Expecting Better, but still interesting.